Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc.

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Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

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Digital Marketing Whitepaper Copywriting Real Estate 142

Aspiration Marketing

MARCH 14, 2023

Search Engine Optimization (SEO) is critical to any digital marketing strategy. With most consumers turning to search engines like Google to find products and services online, having a solid SEO strategy is essential for businesses looking to increase their online visibility and drive traffic to their websites.

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Aspiration Marketing

AUGUST 2, 2023

SEO is a critical component of digital marketing for businesses of all sizes. Optimizing your website for search engines can improve your website's visibility and drive more traffic to your website, ultimately leading to increased sales and revenue.

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Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

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Marketing Insider Group

MAY 17, 2023

If you want to know what works best, you should look to successful digital marketing examples. Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. Take a look and discover a winning strategy for your next digital marketing campaign.

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Search Engine Land

JULY 25, 2024

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” This is where you understand the business’s current state and what goals to reasonably set and achieve with digital marketing.

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Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

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Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

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Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

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Search Engine Land

JUNE 18, 2024

Learn how to build a resilient SEO strategy that thrives amidst algorithm shifts. Get the essential technical SEO strategies you need to future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes. Stop worrying about ranking fluctuations with every Google update.

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Digital Marketing SEO Marketers Marketing 100

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Content and SEO convergence: SEO and content need to be integrated from the beginning. Here’s something somebody asked me! Get MarTech! In your inbox.

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Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication. This guides budget allocation decisions.

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Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

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Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

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Aspiration Marketing

JANUARY 25, 2023

While Google is beginning to de-emphasize the significance of a backlink, they remain important in a holistic SEO strategy and in being helpful to guide users to additional, potentially more detailed information. Backlinking, also known as inbound or incoming links, are links from other websites that point to your website.

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Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

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Aspiration Marketing

FEBRUARY 9, 2023

In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.

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Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? It’s marketing but in a nice, non-sales-focused way. What is SEO?

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Aspiration Marketing

NOVEMBER 22, 2023

From boosting your SEO rankings to enhancing page load speed and optimizing for social media, the right image formats can make or break your online success. In times of content being everywhere, the power of visual content cannot be overstated.

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Aspiration Marketing

SEPTEMBER 20, 2023

Understanding SERPs is crucial for any website manager or digital marketer as they directly influence organic traffic and online visibility. So, if you want to take your digital marketing efforts to new heights and rank in SEO, SERPs are your starting point.

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Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

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Kuno Creative

JANUARY 24, 2025

So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit. This was top of mind for digital marketing strategy for a long time! For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. Not so much.

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Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Then we’ll share an SEO framework for each approach. Every SEO has started here. You spot the keyword.

SEO 110

SEO Thought Leadership Promotion CMO 110

Search Engine Land

SEPTEMBER 6, 2023

Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Dig deeper: An SEO guide to understanding E-E-A-T Understanding topic clusters for SEO Topic clusters offer a strategic way to organize and structure your content, providing valuable information to your target audience.

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SEO Digital Marketing Health Social Media Marketing 133

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market. And then go more in-depth on each SEO service on our list and what makes it stand out.

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SEO eCommerce PR Non-Profit 119

Search Engine Land

SEPTEMBER 11, 2023

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment.

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Search Engine Land

FEBRUARY 5, 2024

It’s a topic concerning many in the SEO industry at the moment. Will AI replace SEO professionals?” Why is there such unease in the SEO community at the moment? We’ve faced the “SEO is dead” trumpets before and lived to tell the tale. AI has an important place in SEO. Remember when you first started as an SEO?

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SEO PR Search Marketers Communications 120

Aspiration Marketing

MARCH 28, 2023

The Internet is a great tool, and if you have a business, you should have a strong online presence full of strong, SEO-rich content.

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SEO Digital Marketing Content Marketing Marketing 187

Search Engine Land

SEPTEMBER 8, 2023

Unlock your SEO potential and embrace curiosity Curiosity is a must-have trait for any skilled SEO expert. But curiosity doesn’t just enhance your SEO game – it fuels professional growth. Let’s face it: SEO success demands hard work, and results rarely happen overnight. update months ago.

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SEO Transform Education User-Generated 136

Search Engine Land

JULY 25, 2024

They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. Clients often judge SEO and paid search as independent channels. But SEO isn’t the only channel that may see issues here.

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SEO Management Price Thought Leadership 108

SmartBrief - Marketing

JUNE 11, 2024

Another recent change has been the increase in visibility of forum sites in search results, particularly Reddit, something that’s been noted by digital marketers, SEO experts and regular users alike. As SEO strategist Lily Ray noted in a LinkedIn post in May. “I

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SEO User-Generated Digital Marketing Promotion 108

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. The conversation allows SEO to steady the course.

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Calvyn Lee Blog

DECEMBER 6, 2023

Search engine optimization (SEO) may seem complex and intimidating at first glance. However, mastering a few core concepts can help unlock the full potential of SEO for driving targeted organic traffic, boosting conversions, and maximizing revenue for your business. Good SEO means better access to these prime positions.

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Search Engine Land

FEBRUARY 15, 2024

You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer?

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Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Business email address Subscribe Processing. See terms.

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