Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Email marketing. Social media marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.

Digital Marketing 145

Digital Marketing Thought Leadership Marketing Marketers 145

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

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Digital Marketing Thought Leadership Transform B2C 125

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Budget Management: Optimize marketing spend to maximize ROI.

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Non-Profit CRM Thought Leadership Marketing 130

Adobe Experience Cloud Blog

MAY 29, 2019

More specifically, you have to consider which digital marketing channels you should be prioritizing. It does, however, require a fine balance between offering content that benefits your brand positioning, provides thought leadership, and is fun and shareable. Many digital marketing channels, one message.

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Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Virtual and Augmented Reality. Artificial Intelligence. Vertical Video.

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Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Key Takeaways.

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Digital Marketing Customer Acquisition Thought Leadership Marketing 137

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Consumers and buyers are inundated with digital messaging in the modern marketplace, so how do you stand out from the crowd? This is 2018.

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Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

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Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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Digital Marketing Influencer Marketing Marketing Marketers 145

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. Scaling a business isn’t easy.

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Digital Marketing Marketing Marketers Thought Leadership 145

Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). Prioritizing the right digital marketing KPIs. And what’s at the heart of this evolution?

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Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Then, it helps you craft posts about that content in your brand voice. Pricing : Starts at $19.79/month

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Price Thought Leadership Transform User-Generated 118

Search Engine Land

SEPTEMBER 4, 2024

Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. For those looking to stay ahead in the competitive landscape of digital marketing, embracing generative AI is not just an option; it’s a necessity.

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Whitepaper Thought Leadership User-Generated Advertisers 85

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. This means marketers might find opportunities with SearchGPT to develop content strategies that cater to a much wider range of conversational queries, encouraging users to explore content in more detail.

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PR User-Generated Transform Thought Leadership 100

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Thought Leadership.

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Market Trends Digital Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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Digital Marketing Marketing Strategy Marketing Marketers 134

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.

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Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Back-end metrics like pipeline and revenue show you not only how your marketing efforts have been hitting the company card but also how much revenue you’re receiving in return. In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. .

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Digital Marketing Marketing Marketers User-Generated 134

Orbit Media Studios

DECEMBER 17, 2024

For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate. Youll eat their lunch with this approach.

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Thought Leadership Copywriting SEO Marketing 117

Search Engine Land

OCTOBER 27, 2023

Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors. You are an experienced digital marketing and SEO professional.

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Digital Marketing SEO User-Generated Thought Leadership 118

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

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Digital Marketing Whitepaper User-Generated eBook 111

Search Engine Land

JULY 25, 2024

This often leads to fewer but stronger organizations still in the market, making it a more competitive environment with less competition for mental availability. To address this, we can look to the 2008 recession and the recent pandemic – when other businesses pivoted and changed messaging across their digital marketing.

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SEO Management Price Thought Leadership 108

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Get the daily newsletter digital marketers rely on.

Digital Marketing 101

Digital Marketing Thought Leadership Law Marketing 101

Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

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SEO PR Thought Leadership Health 131

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

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Digital Marketing Market Trends User-Generated Transform 98

Orbit Media Studios

OCTOBER 16, 2024

Better chance of thought leadership, opinions and counter-narratives. News, announcements Opinion, editorial, thought leadership Interviews, roundups Can you imagine your audience going to Google to find these? The time for writing isn’t included here, but most articles take around 4 hours to write. Yes, please!

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SEO Thought Leadership Promotion CMO 110

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow him?

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Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

APRIL 29, 2020

Influence of digital PR. Digital PR (public relations) is a pillar of digital marketing that focuses on media relations, thought leadership, and relationship marketing. While link building is not the primary (or even secondary) goal of digital PR, it can be a pivotal link building tool.

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Branding PR Thought Leadership SEO 174

Welcome Software

NOVEMBER 11, 2024

AI use cases for B2B digital marketers In the latest State of B2B E-Commerce report by MasterB2B , a staggering 86% of respondents expressed their eagerness to use ‘ChatGPT-like’ tools on B2B websites for product research. Look for opportunities where AI can scale, automate, and take over repetitive tasks.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Hubspot Marketing

NOVEMBER 19, 2024

Digital Marketing Analysis Review publicly available information online about your industry, competitors, and potential buyers. Conducting My Own B2B Market Research When I’m building B2B market research plans, I lean on a few tips to remember during the process. Foster comfortable, engaging interview environments.

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Market Research B2C Marketing Marketers 121

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

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Law Digital Marketing Whitepaper User-Generated 92

Marketing Insider Group

AUGUST 31, 2020

B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. Revamp Your Thought Leadership Content. Thought leadership is: Authoritative.

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Thought Leadership Gen Z Millennials Content Marketing 145

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play.

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Non-Profit Education Analytics Thought Leadership 103

Adobe Experience Cloud Blog

APRIL 6, 2020

A digital commerce expert focusing exclusively on Magento and Adobe Commerce Cloud, Vaimo delivered strong value to B2B and B2C merchants last year. Vaimo’s thought leadership, strategy, and services were key to fueling growth for many of our commerce customers. Digital Experience Emerging Solution Partner of the Year.

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Thought Leadership B2C Finance Shipping 132

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

And finally, marketing is more disposable than ever. The last, but not least of the big marketing lessons is about the disposable nature of digital marketing. Digital makes marketing cheap and quick, so we deliver too much to audiences and they treat it as disposable. Now we need to work on our relevancy.

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Thought Leadership Marketing Marketers Price 172

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

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Digital Marketing Law Thought Leadership SEO 69