Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

As always, you can continue to visit this blog here ( blog.marketo.com ) for all of the very best in creative insights and best practices about the art and science of digital marketing, marketing automation , content marketing, sales, and more. Thanks for being a member of the Marketing Nation!

CMO 134

CMO Thought Leadership Whitepaper Food 134

Adobe Experience Cloud Blog

APRIL 15, 2015

Later Susan opens up her browser and navigates to her LinkedIn page where GE engages her with a series of personalized digital ads that invite her to download a whitepaper on advancements in radiology. Digital Marketing b2b Consumer'

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. His post covers everything from Facebook ads to internet marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. 1,000+ social shares.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

Example: If a lead came in as a result of a webinar, but later responded to an email campaign, attended a tradeshow, and then downloaded a whitepaper, all of those channels would get credit distributed equally across them. This measures pipeline generated over the cost, normalized across marketing channels. What We’ve Learned.

Thought Leadership 134

Thought Leadership Whitepaper Marketing Marketers 134

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Adobe Experience Cloud Blog

JANUARY 6, 2017

Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Jay Baer is the most re-tweeted person in the world among digital marketers. Stelzner (@Mike_Stelzner) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

FEBRUARY 4, 2020

You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. you protest. Take early retirement?

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. What does that look like in the marketing funnel? MOFU Webinars, case studies, whitepapers, comparison guides, and emails. That doesnt mean just saying youre the best.

Transform 85

Transform Marketing Marketers Gen Z 85

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. That leaves a gap for low cost-per-click advertising on thought-leadership content. 50,000 increase?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

JANUARY 3, 2018

The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. The post 6 Ways B2B Marketers Can Attract More Leads With Video appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. Increase the amount of qualified, targeted web traffic, and you’ll score brownie points for an effective digital marketing initiative.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Marketing Insider Group

OCTOBER 21, 2020

billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. Email marketing is the only digital marketing tool that allows you to build a personalized relationship with customers and continue to nurture them well after their first purchase. Whitepapers or e-books.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. Digital assets are content and multimedia you offer on your website, landing pages, and in emails.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Marketing Insider Group

DECEMBER 15, 2014

I even spent some time teaching the CEO of our holding company (the guy who saved my job) about digital marketing and how to do paid search. Growth Hacker Content Marketing. When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketing 111

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Thought leadership is not just kind of nice, something extra.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Too many marketers are missing loads of lead gen opportunities because they’re shy about gating their best content. Stop: Isolating Marketing Strategies That Work Well Together.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

While whitepapers and blog posts are great ways to provide your customers with the informational resources they need, they’re restricted as a one-sided method of communication. 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

FEBRUARY 13, 2023

B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketing Marketers 137

SocialPilot

MARCH 26, 2025

Establish Yourself as a Niche Expert 63% of users value thought leadership content as it proves your brand genuinely cares. You can publish blogs, white papers, or case studies demonstrating your expertise. Bottom line: Position your brand as an authority in your niche to effectively grow your share of voice.

PR 45

PR Whitepaper User-Generated Advertising 45

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). Get the daily newsletter digital marketers rely on.

B2C 125

B2C Whitepaper CRM Marketing Automation Platform 125

Adobe Experience Cloud Blog

DECEMBER 13, 2018

If you invest in the right talent and infrastructure to build these pillars, your website will be much more adept to achieve your goals, whether that’s driving conversions, newsletter signups, or whitepaper downloads. 5 Components of an Engaging Website. The post Distracted by New Technology?

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. Content Is Still King.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Adobe Experience Cloud Blog

JULY 19, 2016

In my new book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, I outline several frameworks, strategies, tactics, and hacks for helping today’s frustrated marketers do more with less. Content creation can get real complex, real fast. You should strive to relentlessly repurpose all of the content you create.

Thought Leadership 92

Thought Leadership eBook Whitepaper User-Generated 92

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing. Frequently asked questions about B2B marketing. What is B2B marketing?

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. They often integrate with other systems like digital asset management platforms and creative suites.

Thought Leadership 139

Thought Leadership Marketing Marketers Whitepaper 139

Adobe Experience Cloud Blog

AUGUST 22, 2018

Meanwhile, the display ad attracts visitors with a white paper, explaining the pros and cons of dashboarding rather than asking them to sign-up for a free trial: Don’t use the same ads and subsequent landing pages for all channels.

Advertising 107

Advertising Advertisers Whitepaper Thought Leadership 107

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Collect some of her most shared thought leadership articles and turn them into a gated e-book.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

CXL

MAY 27, 2022

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Adobe Experience Cloud Blog

APRIL 29, 2016

Those potential investors may prefer more detailed communications in the form of a whitepaper and more frequent updates. Lead scoring —a method of ranking leads for their sales-readiness, agreed upon by both sales and marketing—is a concept that you’re probably familiar with.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Trend #3: Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145