Adobe Experience Cloud Blog

AUGUST 6, 2020

Thankfully, digital tools had been developed to the point of enabling these many adaptations across sectors, industries, and businesses. Now it is time to recognize that the digital era has fully begun. Nurture human connection as an essential aspect of your digital transformation. Ready or not.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

SMEI

MARCH 5, 2025

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Leverage regional trade agreements to access duty-free imports.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape.

Transform 74

Transform B2C Influencer Marketing Marketing 74

Trade Press Services Newsletter

MARCH 6, 2025

Follow these tips to make sure your resume rises to the top of the digital pile in 2025. AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. Staying on top of these trends is essential to getting noticed. Embrace AI Tools with Caution.

Transform 243

Transform Thought Leadership Communications New Technology 243

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 135

Transform Customer CRM Finance 135

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketing 86

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. SEOs must become more holistic digital marketers. In seconds, AI does that for you.

SEO 120

SEO Transform User-Generated Health 120

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Looker Studio and Tableau are popular data visualization tools for digital marketers.

Transform 132

Transform Analytics Key Performance Indicator User-Generated 132

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 106

Retail eCommerce Transform Digital Marketing 106

Martech

DECEMBER 6, 2023

Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 113

Transform Digital Marketing Content Marketing Marketing 113

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product.

Transform 117

Transform Marketing Marketers User-Generated 117

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 264

Transform Marketing Marketers Digital Marketing 264

Martech

JULY 19, 2024

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. AI technology in marketing must be chosen, implemented and maintained. As with any fast-moving market, stay flexible, assume variability and preserve your options.

Traditional Marketing 127

Traditional Marketing Manufacturing Transform Automobile 127

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. The rise of generative AI Generative AI transforms how content is created, delivered, and consumed.

Transform 123

Transform User-Generated SEO Branding 123

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. For example, ChatGPT has over 180.5

Transform 131

Transform User-Generated SEO Law 131

Martech

OCTOBER 24, 2023

In a data-driven world, personalization is the key to effective marketing, and with email continuing to prove its worth in the digital marketing space as a key identifier, it’s a crucial component not to be overlooked. The post Transforming email addresses into actionable insights appeared first on MarTech.

Transform 121

Transform Customer Journey Analytics Digital Marketing 121

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? These tools transformed AI insights into engaging, interactive multimedia experiences.

Transform 108

Transform Key Performance Indicator User-Generated Communications 108

Martech

JULY 30, 2024

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

Transform 110

Transform User-Generated SEO Digital Marketing 110

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

Transform 127

Transform CRM Analytics Management 127

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker , college educator, and business consultant.

Transform 145

Transform Copywriting Marketing Marketers 145

Lynton Web

OCTOBER 25, 2024

Communication is the lifeblood of any successful business, and mastering the art of asking the right questions can transform your client relationships and team dynamics. Some effective open-ended questions in a sales context might include: "What challenges is your business currently facing in terms of digital marketing?" "How

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Jeff Bullas

MARCH 7, 2023

The ultimate list of AI image generator tools The explosion of ChatGPT and “ Generative AI ” is a forest fire that is challenging and changing how we create images and copy for our digital marketing campaigns. This tool can be used to create unique and eye-catching visuals for your digital marketing campaigns.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertisers 189

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Dig deeper: Reimagining a brand website Get MarTech! In your inbox.

Transform 115

Transform Branding Management Education 115

Martech

FEBRUARY 13, 2025

Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. The post The top 50 genAI use cases in marketing appeared first on MarTech. Processing.

Transform 138

Transform Copywriting Marketing Marketers 138

Aspiration Marketing

OCTOBER 17, 2023

A HubSpot Marketing Hub Implementation can be a transformative journey for your business, catapulting your marketing efforts to new heights of efficiency and effectiveness. This guide will walk you through the essential steps and ensure a seamless integration of HubSpot Marketing Hub into your operations.

Transform 290

Transform Marketing Marketers Digital Marketing 290

Martech

OCTOBER 21, 2024

This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” I was wrong.

Transform 125

Transform Analytics User-Generated Management 125

Hubspot Marketing

OCTOBER 31, 2024

I asked our spookiest HubSpot marketers: What made Neon’s campaign so effective, and what tactics can we bring to our (hopefully) less macabre marketing efforts? The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience.

Transform 117

Transform Marketing Marketers Entertainment 117

Digital Marketer

APRIL 30, 2024

As any marketer knows, content is important in digital marketing campaigns. So, if you’re ready to elevate your marketing campaign, build a strong brand presence, and stand out among the competition, consider employing effective tagging strategies today. Untagged content can be difficult to navigate and manage.

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. OCallaghan describes MMM as transformational.

Transform 105

Transform Customer Acquisition SEO Retail 105

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. The post How Generative AI Is Transforming the World of Artificial Intelligence appeared first on Rock Content.

Transform 98

Transform Finance Energy User-Generated 98

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 264

Transform New Technology Marketing Marketers 264

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130