SmartBrief - Marketing

OCTOBER 30, 2024

Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform 108

Transform Analytics Education Marketers 108

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Looker Studio and Tableau are popular data visualization tools for digital marketers.

Transform 137

Transform Analytics Key Performance Indicator User-Generated 137

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform 132

Transform Whitepaper Digital Marketing Management 132

Martech

DECEMBER 6, 2023

Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 122

Transform Digital Marketing Content Marketing Marketers 122

Martech

OCTOBER 24, 2023

In a data-driven world, personalization is the key to effective marketing, and with email continuing to prove its worth in the digital marketing space as a key identifier, it’s a crucial component not to be overlooked. The post Transforming email addresses into actionable insights appeared first on MarTech.

Transform 129

Transform Customer Journey Analytics Digital Marketing 129

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Dig deeper: Reimagining a brand website Get MarTech! In your inbox.

Transform 124

Transform Branding Management Education 124

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker , college educator, and business consultant.

Transform 145

Transform Marketers Marketing Copywriting 145

Jeff Bullas

MARCH 7, 2023

The ultimate list of AI image generator tools The explosion of ChatGPT and “ Generative AI ” is a forest fire that is challenging and changing how we create images and copy for our digital marketing campaigns. This tool can be used to create unique and eye-catching visuals for your digital marketing campaigns.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertisers 189

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. Successful digital marketing requires a comprehensive approach that blends content creation, social media engagement, and data-driven decision-making.

Transform 229

Transform Marketers Marketing Digital Marketing 229

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Traditional advertising often lacks the credibility needed to influence such decisions.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Search Engine Land

JULY 25, 2024

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” This is where you understand the business’s current state and what goals to reasonably set and achieve with digital marketing.

Digital Marketing 109

Digital Marketing Marketing Plan Transform Marketers 109

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Rock Content

APRIL 8, 2024

As any digital marketer or creator knows, effective content creation is far from easy. Boosting engagement numbers If you’re like most digital marketers, you juggle multiple outlets and platforms when it comes to publishing your content. Visuals are also easier to share across social media.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Aspiration Marketing

OCTOBER 17, 2023

A HubSpot Marketing Hub Implementation can be a transformative journey for your business, catapulting your marketing efforts to new heights of efficiency and effectiveness. This guide will walk you through the essential steps and ensure a seamless integration of HubSpot Marketing Hub into your operations.

Transform 274

Transform Marketers Marketing Digital Marketing 274

Digital Marketer

APRIL 30, 2024

As any marketer knows, content is important in digital marketing campaigns. So, if you’re ready to elevate your marketing campaign, build a strong brand presence, and stand out among the competition, consider employing effective tagging strategies today. Untagged content can be difficult to navigate and manage.

Transform 90

Transform Influencer Marketing User-Generated Marketers 90

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Haphazardly introducing new technology or agencies is not enough to yield success.”

Digital Marketing 124

Digital Marketing Transform CMO Marketers 124

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. The post How Generative AI Is Transforming the World of Artificial Intelligence appeared first on Rock Content.

Transform 98

Transform Finance Energy User-Generated 98

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 219

Transform New Technology Marketers Marketing 219

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. Customers don’t think in silos – they interact with a brand’s digital presence holistically. Aligning data across teams is crucial.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape.

Transform 62

Transform B2C Influencer Marketing Marketers 62

Martech

OCTOBER 28, 2022

The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 133

Transform Manufacturing Fashion Promotion 133

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4? billion views.”

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketers 86

Econsultancy

JANUARY 30, 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141

Calvyn Lee Blog

JANUARY 31, 2023

What Is Short Form Video Marketing Trends? Common denominators of most short-form video content include: quick edits or trick edits, cleverness, transformations, unique ways of adapting trending audios, strong captions, and hooks that encourage viewers to stop scrolling. But, what does “Short-Form Video” mean?

Market Trends 257

Market Trends Video Marketing Transform Energy 257

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. The strategic use of GA4 is crucial in this process.

Transform 124

Transform Finance Marketers Marketing 124

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Martech

MAY 30, 2024

Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. However, as they’ve worked to attract younger customers, they’ve seen an interesting change – more of their older customers are engaging on newer marketing channels.

Transform 122

Transform Logistics Customer Journey Management 122

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. Get the daily newsletter search marketers rely on.

Transform 124

Transform SEO User-Generated Whitepaper 124

Martech

JULY 19, 2024

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. AI technology in marketing must be chosen, implemented and maintained. As with any fast-moving market, stay flexible, assume variability and preserve your options.

Traditional Marketing 133

Traditional Marketing Transform Manufacturing Automobile 133

Martech

MARCH 21, 2024

Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. By evaluating your marketing technology setup and orchestrating the role AI will play, you ensure it enhances, not complicates, your marketing ecosystem. Continuous learning and adaptation.

Transform 130

Transform Analytics CMO CRM 130

Martech

JULY 30, 2024

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

Transform 119

Transform User-Generated SEO Digital Marketing 119

Martech

JANUARY 10, 2022

There’s been an explosion in the marketing space for artificial intelligence and machine learning over the past few years, which is mainly due to marketers’ increasing desire for automation. But only 17% use artificial intelligence and machine learning across the marketing function.”. “If

Transform 143

Transform Management Customer Analytics 143