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The digital transformation of a traditional business publisher

Martech

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform 127
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The future of ecommerce: Insights from 200+ retailers by Digital Marketing Depot

Martech

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 104
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The 2023 Content Marketing Report: See how AI is transforming the game by Digital Marketing Depot

Martech

Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 115
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Why 86% of B2B Buyers Prefer AI Tools

Welcome Software

On the other hand, a broad AI strategy aims to integrate AI across multiple facets of the organization, from marketing and sales to operations and HR. While this holistic approach can drive comprehensive transformation and innovation, it often requires significant investment and a longer timeline to see results.

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5 CMO tips to transform marketing operations from killer to dream fulfiller

Martech

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. MOps works under many constraints: what marketing tools can do, how data is structured, whether the data is clean and what team capacity is available. CMOs can learn from Jobs. See terms.

Transform 109
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The 2023 Content Marketing Report: See how AI is transforming the game by Digital Marketing Depot

Search Engine Land

Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on Search Engine Land.

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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Understand Customer Behavior.