Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

Transform 131

Transform User-Generated SEO Law 131

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform 138

Transform Search Marketers User-Generated SEO 138

Jeff Bullas

MARCH 7, 2023

Humans working with an AI image generator now co-create more than 20 million images every day. Why does that matter for marketing? Marketing is both an art and a science. Digital advertising has become an essential component of marketing strategies for businesses across industries.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertisers 189

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Will they lose user trust, as X did after its rollback of content moderation?

Law 125

Law User-Generated Email Marketing Education 125

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 109

Transform User-Generated SEO Digital Marketing 109

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Ultimately, marketers and SEOs driven by CTR may need to make a drastic philosophy shift: Aiming to appear in Page-1 LLMs rather than driving search result clicks. SEOs must become more holistic digital marketers. The old, traditional SEO playbook won't work like it used to.

SEO 118

SEO Transform User-Generated Health 118

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Website Optimization A digital marketing strategy starts with website optimization. Website Optimization A digital marketing strategy starts with website optimization.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. It delivers answers to user queries using real-time information from across the web. The retrieved sources serve as additional context for the language model to accurately answer the user’s query.

PR 100

PR User-Generated Transform Thought Leadership 100

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys.

Manufacturing 124

Manufacturing Advertising Advertisers User-Generated 124

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 136

SEO User-Generated Transform eCommerce 136

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. Informative content can help influence users’ purchasing decisions or even empower users to make the right decisions. Results aren’t instant.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. Email: Business email address Sign me up!

Transform 96

Transform User-Generated SEO Branding 96

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding.

User-Generated 116

User-Generated Management SEO Digital Marketing 116

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 127

User-Generated Social Media Marketing Marketers Marketing 127

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 116

User-Generated Advertising Advertisers Marketers 116

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Hubspot Marketing

SEPTEMBER 30, 2024

In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. In fact, most tools need time and a lot of practice (i.e.,

Thought Leadership 137

Thought Leadership User-Generated Marketers Marketing 137

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. Rather than focus solely on generative AI, a strategic view evaluates automation opportunities throughout the customer lifecycle.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Hubspot Marketing

JULY 29, 2024

According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! I know, I’m so clever.

User-Generated 111

User-Generated Price Branding Customer 111

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. It can optimize content and assist with the creation of digital strategies. Get MarTech!

Digital Marketing 137

Digital Marketing Customer loyalty User-Generated Marketers 137

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. Can users opt in or out of certain features?

Email Marketing 114

Email Marketing Copywriting User-Generated Promotion 114

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

OCTOBER 21, 2024

This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. In another case, the client had property admin access, allowing it to make configuration changes, but no rights to manage users. I was wrong. Here are some recent examples.

Transform 124

Transform Analytics User-Generated Management 124

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Email marketing tools, including Mailchimp, SendGrid and ActiveCampaign.

Customer Acquisition 111

Customer Acquisition CRM Marketing Automation Platform Analytics 111

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 120

Content Marketing Marketers Marketing Customer Acquisition 120

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. An opportunity was generated that aligned with your marketing message.

CRM 129

CRM User-Generated CMO Traditional Marketing 129

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

AUGUST 15, 2024

In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists. But buyer beware. Shopping is the easy part.

Marketers 120

Marketers Marketing User-Generated New Technology 120

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 115

Branding Customer loyalty User-Generated Promotion 115

Jeff Bullas

FEBRUARY 23, 2023

A well-written meta description helps drive users to your website. You should also make the titles look attractive so that users are prompted to click on them. #4. Check your website rankings You should check your website’s global and national rankings in terms of the number of users visiting it. Image Source: TechNumero #3.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 112

Transform User-Generated SEO Communications 112