Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Search Engine Land

OCTOBER 1, 2024

Visit Digital Marketing Depot to get your copy. By following these steps, you’ll not only ensure compliance but also enhance your ability to deliver value to your customers through personalized experiences.

Digital Marketing 75

Digital Marketing Marketers Marketing Management 75

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Martech

NOVEMBER 30, 2023

Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 105

Whitepaper Digital Marketing Email Marketing Marketers 105

Search Engine Land

MAY 22, 2024

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI.

Whitepaper 93

Whitepaper Digital Marketing Marketers Marketing 93

Search Engine Land

DECEMBER 5, 2023

This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Visit Digital Marketing Depot to download 8 New Winning SEO Tests. Learn more!

Whitepaper 104

Whitepaper Digital Marketing SEO Marketers 104

Search Engine Land

SEPTEMBER 4, 2024

Content creation Paid search advertisers often focus on content creation for ads, but marketers should also prioritize crafting content for blogs, white papers and social media posts. ” The chatbot promptly provides answers, saving users the time they would otherwise spend investigating these changes themselves.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Search Engine Land

SEPTEMBER 18, 2024

Discover actionable insights to optimize your Google Ads campaigns and achieve maximum ROI.

Digital Marketing 86

Digital Marketing Advertising Advertisers Marketers 86

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. So don’t wait, get in touch with us today !

Digital Marketing 142

Digital Marketing Whitepaper Communications Fashion 142

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Search Engine Land

MAY 14, 2024

This in-depth white paper reveals the essential technical SEO strategies you need to future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes. Visit Digital Marketing Depot to download Technical SEO Tips to Master Google Core Updates.

Whitepaper 81

Whitepaper Digital Marketing SEO Marketers 81

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 104

Retail eCommerce Transform Digital Marketing 104

Search Engine Land

NOVEMBER 30, 2023

Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy.

Whitepaper 84

Whitepaper Digital Marketing Marketers Marketing 84

Search Engine Land

MAY 11, 2023

While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex, and it can have significant consequences on your success in SERPs. This white paper from Semify provides practical insights on how to win in both categories by exploring the relationship between SEO and PPC.

Whitepaper 91

Whitepaper Digital Marketing SEO Marketers 91

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 114

Digital Marketing Whitepaper Customer Journey Marketers 114

Martech

MAY 2, 2022

” Get the daily newsletter digital marketers rely on. Many brands believe they can get by with a DevOps team, relying solely on IT professionals and developers to navigate the digital landscape. This has heightened the need for work management tools that help marketers navigate these new workflows.

Digital Marketing 106

Digital Marketing Whitepaper Marketers Marketing 106

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers. What is Paid Media Advertising?

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Jeff Bullas

FEBRUARY 19, 2023

They’re not spitting out whole blog posts, books, or whitepapers. Instead, you can expect to generate copy for ads, email subject lines, product descriptions, and other short marketing copy that you are regularly testing for optimization purposes. For example, I used Anyword to analyze the headline of my digital marketing tools page.

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Rock Content

APRIL 27, 2020

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly. Digital Marketing Full Course Bundle on Reliablesoft Academy.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MARCH 27, 2024

Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level. The post 10 ChatGPT prompts for digital marketers appeared first on MarTech.

Digital Marketing 108

Digital Marketing Marketers Marketing SEO 108

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Download a white paper. Complete a tutorial.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Search Engine Land

NOVEMBER 15, 2023

GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics Simplified conversion tracking This new whitepaper from MoreVisibility walks through the key changes in GA4 and how they can benefit your business.

Digital Marketing 88

Digital Marketing Whitepaper Analytics Marketers 88

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Digital Marketing 119

Digital Marketing Marketers Marketing SEO 119

Search Engine Land

MARCH 27, 2024

Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level.

Digital Marketing 95

Digital Marketing Marketers Marketing SEO 95

Welcome Software

NOVEMBER 11, 2024

AI use cases for B2B digital marketers In the latest State of B2B E-Commerce report by MasterB2B , a staggering 86% of respondents expressed their eagerness to use ‘ChatGPT-like’ tools on B2B websites for product research.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Search Engine Land

NOVEMBER 29, 2023

Inside, you’ll find: Creative ideas for awareness-stage content like videos, podcasts and social posts Tips for driving leads with middle-funnel content like webinars and newsletters Guidance on final conversion content like case studies and product reviews Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP. (..)

Digital Marketing 130

Digital Marketing Content Marketing Marketers Marketing 130

Search Engine Land

OCTOBER 11, 2023

Many marketing teams are operating blindly, making changes without measuring impact. This whitepaper from SearchPilot explains how SEO A/B testing provides a disciplined, data-driven approach to avoid losses and boost results. Seemingly insignificant changes waste time and money.

Digital Marketing 86

Digital Marketing Whitepaper SEO Analytics 86

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Whitepapers are typically denser than blogs but more concise than an eBook.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Martech

JANUARY 14, 2025

Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. Using A/B testing to make impactful decisions. Delivering personalized experiences at scale with AI. Lessons from the past peak season to inform your 2025 plans. Save your spot here!

Retail 107

Retail Shoppers Digital Marketing Whitepaper 107

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketers 125

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. His post covers everything from Facebook ads to internet marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98