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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time.

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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Source: Hootsuite 2022 Digital Trend Report. This is likely thanks to the platform’s focus on educational content over pure entertainment. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Pinterest users want to see educational content. The platform’s 3.1%

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Source: Hootsuite Digital Trends Report. With audiences actively searching for Reels and wanting to educate themselves about the features, this is a surefire signal to marketers that they need to adopt Reels as part of their Instagram marketing strategy ASAP. Source: Google Trends. Source: Hootsuite Digital Trends Report.

Gen Z 142
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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Educational or entertaining content does best on Instagram, and users will decide within the first few seconds whether to keep watching. Embrace Instagram Reels or TikTok.

Law 106
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The 6 Step Guide to Writing Listicle Content

Neil Patel

List posts can cover all kinds of topics, from the more educational posts on HubSpot like “How to Create a Cinemagraph in 7 Easy Steps” to the clickbaity Buzzfeed lists like “23 People You Seriously Won’t Believe Actually Exist.”. Regardless of how you feel about listicles, you’ve probably read a number of them.

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