article thumbnail

How to Use Social Media for Market Research

Hootsuite

Trends come and go at a rapid-fire pace but watch for long enough, and you’ll start to understand what kind of content really thrives on each platform. Fashion Brand Company is the master of this. The avant-garde clothing brand regularly asks followers to vote on what products they’d like to see available for sale next.

article thumbnail

24 Instagram Reels Stats That Might Surprise You

Hootsuite

Source: Hootsuite Digital Trends Report. Nike is just one of many household fashion brands leveraging Instagram Reels to pull in viewers, with Louis Vuitton, Gucci, and Chanel also pulling in 1M+ views on their videos. Source: Hootsuite Digital Trends Report. 9 out of 10 users watch Instagram videos weekly.

Gen Z 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

article thumbnail

Typefaces and Branding: How to Boost Brand Recognition with Your Font Choice

Unbounce

Fashion magazine Vogue has been in business for more than 100 years. Here’s how the publication uses a serif in its logo: Image courtesy of Vogue/Digital Trends. You’ll see sans-serif fonts used by brands shooting for a contemporary feel, like iTunes: Image courtesy of iTunes/Digital Trends. Sans-serif.

article thumbnail

2023’s Digital Marketing Trends for Small Business

Digital Marketer

Email Marketing Nevers Falls Out of Fashion. Email marketing is one of the oldest yet most compelling digital marketing trends. Digital marketing is a vast field that comprises various innovative digital trends. Consider Outsourcing To Marketing Agencies.

article thumbnail

How Did the Customer Journey Evolve in 2019?

Duct Tape Marketing

We’ve seen retailers in the fashion, beauty, and home furnishing spaces develop apps that allow people to virtually try before they buy. If you’re a marketer today, there’s so much to think about in the digital world that it’s possible to get carried away and forget that your customers still exist in the real world!

article thumbnail

Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

Recovering industries: Wellness, fashion & beauty While several industries are gradually recovering from the pandemic’s impact, it’s worth noting that the wellness, fashion and beauty sectors are experiencing a particularly robust resurgence.

Retail 52