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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Focus on entering market segments they may have overlooked or not yet ventured into.

Retail 52
article thumbnail

Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Focus on entering market segments they may have overlooked or not yet ventured into.

Retail 52