Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. They expect two-way dialogue and genuine engagement.

Gen Z 102

Gen Z Transform Health Entertainment 102

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Hootsuite

MAY 31, 2022

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

Gen Z 132

Gen Z Analytics Social Media Marketing Law 132

Hootsuite

MAY 2, 2022

Source: Hootsuite Digital Trends Report. Source: Google Trends. If you’re looking to tap into Gen-Z or even younger demographics, this is the stat to pay attention to because it’s important that brands meet audiences with the content they like to see and engage with. Source: Hootsuite Digital Trends Report.

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

DECEMBER 15, 2021

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. Infinity – Jaymes Young. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Hootsuite

MAY 30, 2023

Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Combining entertainment and education to make legal knowledge more accessible to all, including Gen Z. Embrace Instagram Reels or TikTok. Work with older adults?

Law 97

Law Social Media Marketing Entertainment Gen Z 97