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In two decades of guiding B2B enterprises through digitaltrends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with GenZ. As they do, their impact is fundamentally transforming what we market and why.
Source: Hootsuite DigitalTrends Report. With audiences actively searching for Reels and wanting to educate themselves about the features, this is a surefire signal to marketers that they need to adopt Reels as part of their Instagram marketing strategy ASAP. Source: Google Trends. Instagram Reels ads reach 10.9%
How do you adjust your marketing strategy to include GenZ without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about GenZ to effectively market to this savvy, smart, and social-first generation. GeneralGenZ stats.
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