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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. As they do, their impact is fundamentally transforming what we market and why.

Gen Z 105
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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. Source: Hootsuite Digital Trends Report. Source: Google Trends. Source: Hootsuite Digital Trends Report. Meta’s continued faith in the platform suggests Reels is here to stay.

Gen Z 142
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Read on for how to create a winning social media marketing strategy for law firms. #1 Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Follow this step by step Instagram marketing strategy to succeed in 2023 and beyond.

Law 106
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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109
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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. But don’t worry, we’ve still got you covered: this list covers the hottest general trends as well as tips for identifying current trends. Trending dances.

Gen Z 145
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. However, the Econsultancy and Adobe Digital Trends 2021 survey has identified some substantial barriers to success in marketing and experience.