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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. In second place is Brazil at 27 million. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Hootsuite’s Digital Trends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Reels ads are found amongst the most popular places to access Reels content, for example, a user’s feed, stories, Explore, or Reels tabs. Source: Hootsuite Digital Trends Report. Source: Google Trends. Source: Hootsuite Digital Trends Report. Reels videos have a maximum file size of 4GB.

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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

With Hootsuite , you can quickly and easily reply to comments and messages across all your social profiles from one place. The same place you can also plan, schedule, and publish all your content.) Facebook is the perfect place to find your target audience. Embrace Instagram Reels or TikTok. Work with older adults?

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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Its the small things that eventually lead us to a happier place #ittakestime #mentalhealthmatters #mentalhealth #dontgiveup. ? Infinity – Jaymes Young.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Consequently, smartphones now account for 64% of all digital investment, up from around a 55% share in the first half of 2020. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. in 2021 to $612 billion total, with digital media seeing growth of 10.4%