Remove Digital Trends Remove Gen Z Remove Price
article thumbnail

How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. They expect two-way dialogue and genuine engagement.

Gen Z 102
article thumbnail

The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

When asked specifically about hiring a lawyer, 48% of people said response time was the most important factor — even beating out price. Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Embrace Instagram Reels or TikTok.

Law 101
article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Travel industry doubles digital ad spend since January 2021. US and UK social media users most likely to advocate for a brand on price and/or value for money. Confidence in this area grew to 127 on the index, up by 3.8