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Source: Hootsuite 2022 DigitalTrend Report. Source: Hootsuite 2022 DigitalTrend Report. Source: Hootsuite 2022 DigitalTrend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, GenZ, and Millennials.
Source: Hootsuite’s DigitalTrends report 2. Dark social reaches new audiences Every day it seems there’s a new study talking about GenZ scrolling social media behind their closed, sleeping eyelids. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t GenZ?
This looks for and boosts “people-first” content intended to help others and lowers the ranking of overly self-promotional or unhelpful content. Before setting up your profiles, grab our free DigitalTrends report to learn why people use each network and all the demographic info you need to know. Work with older adults?
Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the DigitalTrends 2021 report from Econsultancy and Adobe reveals.
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