Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. As they do, their impact is fundamentally transforming what we market and why.

Gen Z 106

Gen Z Transform Health Entertainment 106

Hootsuite

DECEMBER 15, 2021

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. you know i love a good #glowup trend #fyp #transandproud #trans #IKnowWhatYouDid #beauty. ? But glow-ups don’t always have to be about the teen-to-adult transformation.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Econsultancy

DECEMBER 13, 2021

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. However, the Econsultancy and Adobe Digital Trends 2021 survey has identified some substantial barriers to success in marketing and experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52