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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Mental health. Animal welfare.

Gen Z 106
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Robots, AI ruled CES 2024

SmartBrief - Marketing

As I get older, I’ve been more concerned with my health (I’ve seen my doctor more times this year than I have in the previous 20), and I’ve used smart watches in the past, but the variety of features and apps they come with can be distracting. Put a ring on it One other standout on the practical tech side was smart rings.

Health 94
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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. Think beauty products, health and wellness items, and home furnishings. The platform’s 3.1% 433 million users are nothing to sniff at either. And only 7.3%

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Typefaces and Branding: How to Boost Brand Recognition with Your Font Choice

Unbounce

CXL highlighted a British study asking participants about their perception of health websites. Here’s how the publication uses a serif in its logo: Image courtesy of Vogue/Digital Trends. You’ll see sans-serif fonts used by brands shooting for a contemporary feel, like iTunes: Image courtesy of iTunes/Digital Trends.

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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

It indicates consumers’ increasing awareness of mental health and self-care. As people’s awareness of health and well-being grows, wellness products have surged in popularity. According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, import sales have reached an impressive $5.94

Retail 52
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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

It indicates consumers’ increasing awareness of mental health and self-care. As people’s awareness of health and well-being grows, wellness products have surged in popularity. According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, import sales have reached an impressive $5.94

Retail 52
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Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

We expect this percentage will grow due to the digital push in beauty and cosmetics marketing. . To get in on the growing digital trend, cosmetics and beauty players need to: Invest in digital channels. There is great potential to be tapped in online channels as more people shop for cosmetics products online.