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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

Gen Z 103
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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Source: Hootsuite Digital Trends Report. In a survey of over 25,000 people commissioned by Meta, 71% percent of respondents said they strongly associate Instagram with following influencers and celebrities. Source: Hootsuite Digital Trends Report. 9 out of 10 users watch Instagram videos weekly.

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Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

Adobe’s CMO.com (@ CMO_com ) covers marketing and digital trends for marketing leaders. Yes, That Kevin Spacey but I like to think they were just inspired by my own WTF Does Kevin Spacey Know About Content Marketing. Their top post is 7 Marketing Cheat Sheets You’ll Use Again and Again by Jesse himself.

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

Influencer Marketing Continues to Gain Popularity. We engage with the stories and posts of our favorite celebrities and influencers daily. Consider the trendy idea of influencer marketing if you want to attract maximum customers to your business. Consider Outsourcing To Marketing Agencies.

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How to harness the power of brand mentions across the search universe

Search Engine Land

Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search. Blogs, news and articles Written content on blogs and news sites often includes brand mentions, either as the primary focus or within broader topics.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Adobe Marketing Summit. Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. ANA Masters of B2B Marketing. Content Marketing Summit. March 29 – April 2, Las Vegas, NV.