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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

Influencer Marketing Continues to Gain Popularity. We engage with the stories and posts of our favorite celebrities and influencers daily. Consider the trendy idea of influencer marketing if you want to attract maximum customers to your business. Consider Outsourcing To Marketing Agencies.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Adobe Marketing Summit. Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. ANA Masters of B2B Marketing. Content Marketing Summit. March 29 – April 2, Las Vegas, NV.