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How to harness the power of brand mentions across the search universe

Search Engine Land

Social media Instagram, X, TikTok, Pinterest and Facebook are hotbeds for brand mentions, with users frequently discussing brands in posts, comments and stories. Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search.

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

Get the Digital Marketing Blueprint … With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Attract Users Through Video-Based Content. Videos are captivating and successfully capture the attention of the user. Click here. Click Here.

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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. users ages 18-24. population.

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Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

Social Media Examiner (@ smexaminer ) is nailing the social media aspect of content marketing. Their top post generated almost 18,000 social shares with 20 Social Media Marketing Tips From the Pros. Mark Schaefer’s {Grow} has been helping marketers for a while as well. Photo Credit: Flickr user aafromaa.