article thumbnail

How to future-proof your digital marketing strategy

Martech

The slew of new digital trends, privacy regulations, and technologies need new skills and people. They are going to be the ones responsible for marketersdigital strategy evolution. The post How to future-proof your digital marketing strategy appeared first on MarTech.

article thumbnail

How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Theyre looking for partners to create a better future.

Gen Z 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Instagram Reels Stats That Might Surprise You

Hootsuite

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. Source: Hootsuite Digital Trends Report. Source: Google Trends. Source: Hootsuite Digital Trends Report. Meta’s continued faith in the platform suggests Reels is here to stay.

Gen Z 142
article thumbnail

Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

We expect this percentage will grow due to the digital push in beauty and cosmetics marketing. . To get in on the growing digital trend, cosmetics and beauty players need to: Invest in digital channels. The post Cosmetics marketing strategy and its post-pandemic evolution appeared first on Insider.

article thumbnail

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. Get a Head Start on Your 2020 Content Marketing Strategy. Image source: [link].

Customer 111
article thumbnail

4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. That’s exactly the type of experience you’ll have at Marketing Nation Online. Maybe you’re trying to stay on top of the latest digital trends?

article thumbnail

24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Influencer marketing. Practically infants. No, you don’t.

Gen Z 109