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If you’re looking for higher-spending millennials, for example, try Pinterest. Source: Hootsuite 2022 DigitalTrend Report. Source: Hootsuite 2022 DigitalTrend Report. Source: Hootsuite 2022 DigitalTrend Report. Still, the millennial generation remains the platform’s median age.
While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.
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