Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Key Performance Indicator 112

Key Performance Indicator Marketing Marketers CRM 112

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Adobe Marketing Summit. March 29 – April 2, Las Vegas, NV. SiriusDecisions Summit.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Econsultancy

DECEMBER 13, 2021

The data also reveals some good news for advertisers using audio formats for their campaigns. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. Furthermore, 11.7%

Advertising 52

Advertising Advertisers Retail Shoppers 52