Remove Digital Trends Remove Personalized Marketing Remove Promotion
article thumbnail

The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

article thumbnail

2023’s Digital Marketing Trends for Small Business

Digital Marketer

If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Influencer Marketing Continues to Gain Popularity.

article thumbnail

Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

We expect this percentage will grow due to the digital push in beauty and cosmetics marketing. . To get in on the growing digital trend, cosmetics and beauty players need to: Invest in digital channels. Prioritize personalized marketing, because if one brand doesn’t do it, users will surely find another.