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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Source: Hootsuite’s Q2 Digital Trends update Benchmarks aren’t perfect, but you still need somewhere to start. Pro tip : Hootsuite’s Q4 Digital Trends update discusses CPM and CTR benchmarks on page 262. You can find conversion rate benchmarks from Hootsuite’s Q2 Digital Trends update on page 266.

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How to future-proof your digital marketing strategy

Martech

Here are some ways Khetan recommends marketers prepare their digital strategies for the future. The slew of new digital trends, privacy regulations, and technologies need new skills and people. They are going to be the ones responsible for marketers’ digital strategy evolution. Integrate technology and data.

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Reels ads are found amongst the most popular places to access Reels content, for example, a user’s feed, stories, Explore, or Reels tabs. Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report. Reels videos have a maximum file size of 4GB. Instagram Reels ads reach 10.9%

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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. In second place is Brazil at 27 million. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

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The 30 Best Content Curation Resources for Marketers and Business Pros

Marketing Insider Group

Adobe’s CMO.com (@ CMO_com ) – covering marketing and digital trends for marketing leaders. MarketingProfs (@ MarketingProfs ) – one of the best resources covering the latest trends and thought leadership in marketing. Ad Age (@ AdAge ) – the latest in advertising trends, discussions and opinions.

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How to Use Social Media for Market Research

Hootsuite

Keeping all your social media monitoring and management in one place makes it easy to spot cross-platform trends. Explore trends that might click with your customer base Even beyond your own analytics, social media is a place to observe the world. Certain communities embrace specific slang or emoji use.

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. " Try: "Every week, I break down digital marketing trends into actionable strategies—so you can grow your brand without the guesswork." Substack has a reputation.