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How to harness the power of brand mentions across the search universe

Search Engine Land

Digital PR remains a fantastic way to achieve coverage within these online publications. To drive better brand mentions and long-term value, consider: Using outreach and digital PR. Participating in emerging trends. Previously, the elusive “follow” link was the goal. Creating shareable content. Leveraging UGC.

Branding 100
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Ramarketing’s founder on driving customer engagement within pharma and healthcare

Econsultancy

Ramarketing is a PR and marketing consultancy for pharma and biotech companies. What digital trends within pharma/biotech do you see coming to the forefront in 2022? How has the past two years impacted Ramarketing (and the wider pharma industry)?

Insiders

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The Best Marketing Conferences of 2020

Marketing Insider Group

Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. Marketing and PR professionals, company leaders, and content creators and managers will all get valuable insights and education from this conference.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Event Marketing.

PR 125
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. The customer experience has always been important, of course.

Customer 101
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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. Image source: [link]. Be aware that these changes take time – culture change doesn’t happen overnight.

Customer 111
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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.