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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

Gen Z 102
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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. you know i love a good #glowup trend #fyp #transandproud #trans #IKnowWhatYouDid #beauty. ? And that’s on being a child #dinosaur #ringlightchallenge. ?

Gen Z 145
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2023’s Digital Marketing Trends for Small Business

Digital Marketer

So, why not use their extensive social media reach to create a buzz about your business? Consider the trendy idea of influencer marketing if you want to attract maximum customers to your business. This idea involves social media marketing, using socially influential people and organizations to market your products and services.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. B2B Marketing EXPO – London. Adobe Marketing Summit.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. However, the Econsultancy and Adobe Digital Trends 2021 survey has identified some substantial barriers to success in marketing and experience.