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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

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How CDPs transform donor experience for a nonprofit organization

Martech

4 digital trends for nonprofits. Ramsay identified four digital marketing trends that World Vision wanted to take advantage of with their transformation, which included acquiring and implementing a CDP. Donor data at World Vision was very fragmented before they began their transformation. Data ingestion.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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Top 16 Digital Trends of 2016

Marketing Insider Group

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers.

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Data-driven Marketing: How Graphs & Charts Transform Digital Strategies

Digital Marketer

In this article, we will explore the top nine graphs for revealing digital marketing trends. Line Graphs For Digital Trends Line graphs are one of the most commonly used graphs in digital marketing. They are particularly useful for showing how a particular metric has changed over time.

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How to future-proof your digital marketing strategy

Martech

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. The slew of new digital trends, privacy regulations, and technologies need new skills and people.

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Agile SEO: A playbook for online brand management

Search Engine Land

However, that method is not the best for keeping up with the fast pace of SEO and digital trends. By embracing agile principles, SEO specialists can navigate the unpredictable terrain of search engine algorithms and digital trends, ensuring their strategies remain effective and their brands thrive.