Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail 90

Direct Mail CRM Management Customer 90

DirectMail2.0

SEPTEMBER 17, 2024

Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. Let’s dive into what this means and how it can be a game-changer for your direct mail marketing. Interactive Elements Direct mail is tangible.

Direct Mail 59

Direct Mail Marketers Marketing Communications 59

DirectMail2.0

AUGUST 28, 2024

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

Direct Mail 65

Direct Mail Customer Journey Analytics Promotion 65

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. Let’s take a close look! grateful patients? Previous donation amount(s).

Direct Mail 87

Direct Mail Copywriting Marketers Marketing 87

Aspiration Marketing

JANUARY 17, 2023

Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. There was a time when marketers tried to make sales by interrupting their customers.

Telemarketing 234

Telemarketing Advertisers Advertising Outbound Marketing 234

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.

Direct Mail 59

Direct Mail Marketing Automation Platform Customer Education 59

DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery.

Direct Mail 52

Direct Mail Email Marketing Customer Marketers 52

DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 65

Direct Mail User-Generated Analytics Advertisers 65

DirectMail2.0

APRIL 24, 2024

Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

Direct Mail 52

Direct Mail Communications Promotion Marketing Strategy 52

Whos Mailing What

OCTOBER 31, 2024

We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection” for Who’s Mailing What! Each week, our amazing virtual contributors submit mail pieces from […]

Direct Mail 59

Direct Mail Branding 59

Adobe Experience Cloud Blog

MARCH 19, 2020

Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. .

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

Direct Mail 52

Direct Mail Marketers Marketing 52

Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

Direct Mail 52

Direct Mail Marketers Marketing 52

Whos Mailing What

MAY 6, 2024

In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.

Direct Mail 52

Direct Mail 52

Whos Mailing What

MAY 6, 2024

In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.

Direct Mail 52

Direct Mail 52

Martech

SEPTEMBER 23, 2024

Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. The internet has not killed direct mail. It’s worth considering whether positive attitudes to mail in general extend to direct mail marketing. Why we care.

Gen Z 124

Gen Z Direct Mail Shipping CRM 124

Whos Mailing What

AUGUST 13, 2024

In this episode, we talked with Profit 911 about how the company makes direct mail useful for its small business clients.

Direct Mail 52

Direct Mail 52

Whos Mailing What

APRIL 15, 2024

In this episode, we talked with locr about how they work with marketers by using geodata to create relevant personalized maps and geo-information services for direct mail and print campaigns.

Direct Mail 52

Direct Mail Marketers Marketing 52

Whos Mailing What

APRIL 15, 2024

In this episode, we talked with locr about how they work with marketers by using geodata to create relevant personalized maps and geo-information services for direct mail and print campaigns.

Direct Mail 52

Direct Mail Marketers Marketing 52

DirectMail2.0

MAY 7, 2024

is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. The acquisition of Who’s Mailing What!

Direct Mail 52

Direct Mail Real Estate Finance Copywriting 52

DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

Whos Mailing What

DECEMBER 8, 2023

In this episode, we talked with Kenmore Envelope about embellishments the company incorporates in its high-end direct mail campaigns for a variety of commercial and non-profit clients.

Direct Mail 52

Direct Mail Non-Profit 52

Whos Mailing What

DECEMBER 8, 2023

In this episode, we talked with Kenmore Envelope about embellishments the company incorporates in its high-end direct mail campaigns for a variety of commercial and non-profit clients.

Direct Mail 52

Direct Mail Non-Profit 52

Whos Mailing What

OCTOBER 17, 2023

In this episode, we talked with Melissa about data and its role in direct mail, the company’s “1-10-100” and how it relates to estimating losses from bad addresses, etc.

Direct Mail 52

Direct Mail 52

Whos Mailing What

OCTOBER 17, 2023

In this episode, we talked with Melissa about data and its role in direct mail, the company’s “1-10-100” and how it relates to estimating losses from bad addresses, etc.

Direct Mail 52

Direct Mail 52

Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

Direct Mail 115

Direct Mail Branding Customer Acquisition Advertisers 115

Whos Mailing What

MAY 9, 2024

May 8, 2024 — 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and […] Clearwater, Fla.,

Direct Mail 52

Direct Mail 52

Whos Mailing What

MAY 9, 2024

May 8, 2024 — 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and […] Clearwater, Fla.,

Direct Mail 52

Direct Mail 52

Adobe Experience Cloud Blog

MAY 1, 2019

Send creative, personalized direct mail . A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. People receive so much junk mail, it’s tough to find a way to make anything stand out and become memorable.

Direct Mail 134

Direct Mail Customer Customer loyalty Thought Leadership 134

Neil Patel

SEPTEMBER 3, 2021

Growing Importance of Direct Mail. Thought direct mail was dead? Think again: Forty-two percent of direct mail recipients engage with your send either through reading or scanning. Is Direct Mail Still a Good Marketing Strategy? Direct mail is still an extremely effective marketing strategy.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Hubspot Marketing

NOVEMBER 14, 2024

Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Coupled with clear messaging, you can choose the right delivery channels: Direct mail Email marketing In-person experiences My donor base loved receiving letters in the mail.

Direct Mail 116

Direct Mail Marketers Marketing Email Marketing 116

Whos Mailing What

FEBRUARY 22, 2024

This article will explore which key mail elements leave a lasting impression on the audience, as well as those that can result in a missed opportunity.

Direct Mail 52

Direct Mail 52

Whos Mailing What

FEBRUARY 22, 2024

This article will explore which key mail elements leave a lasting impression on the audience, as well as those that can result in a missed opportunity.

Direct Mail 52

Direct Mail 52