Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

Martech

MARCH 10, 2025

Beyond the inbox: Creative engagement strategies While AI and digital are essential, using old-school physical things like corporate gifts, swag and direct mail will make you truly stand out. Direct mail: Direct mail is so far out, that it’s in again. Swag: Branded items have their place, too.

Direct Mail 116

Direct Mail Gen Z Whitepaper Customer 116

Martech

SEPTEMBER 23, 2024

Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. The internet has not killed direct mail. It’s worth considering whether positive attitudes to mail in general extend to direct mail marketing. Why we care.

Gen Z 117

Gen Z Direct Mail Shipping CRM 117

DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

Whos Mailing What

AUGUST 13, 2024

In this episode, we talked with Profit 911 about how the company makes direct mail useful for its small business clients.

Direct Mail 111

Direct Mail 111

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Hubspot Marketing

NOVEMBER 14, 2024

Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Coupled with clear messaging, you can choose the right delivery channels: Direct mail Email marketing In-person experiences My donor base loved receiving letters in the mail.

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Martech

FEBRUARY 1, 2024

But the pandemic ushered in an era of remote work, which created challenges for businesses looking to connect with dispersed customers and prospects via mail. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic. Other players in the space include Reachdesk and Postal. Why we care. Get MarTech!

Direct Mail 112

Direct Mail Customer Marketers Marketing 112

DirectMail2.0

JANUARY 14, 2025

Leverage Texture and Specialty Finishes Physical touch is a key advantage of direct mail over digital communication. Use textured paper, embossing, foiling, or soft-touch coatings to create a sensory experience that makes the mail memorable.

Direct Mail 105

Direct Mail Transform Marketers Marketing 105

Martech

DECEMBER 26, 2024

Postie is a platform for data-driven direct mail. Dont be surprised if some brands look to sidestep the online noise and invest more in offline channels like direct mail. Despite the digital surge, direct mail will remain a steadfast marketing tool in 2025, said Neddenriep.

Customer 124

Customer Direct Mail Transform Health 124

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail 81

Direct Mail CRM Management Customer 81

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. Let’s take a close look! grateful patients? Previous donation amount(s).

Direct Mail 87

Direct Mail Copywriting Marketers Marketing 87

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

DirectMail2.0

OCTOBER 11, 2024

In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns. For marketers, understanding this bias can be incredibly effective when designing direct mail campaigns. What is Implicit Egotism?

Direct Mail 59

Direct Mail Product Branding Place 59

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Aspiration Marketing

JANUARY 17, 2023

Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. There was a time when marketers tried to make sales by interrupting their customers.

Telemarketing 246

Telemarketing Advertising Advertisers Outbound Marketing 246

Hubspot Marketing

OCTOBER 18, 2024

Direct mail campaign. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event. For B2C events, consider location or interests when targeting your demographics for digital ads.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Whos Mailing What

MARCH 20, 2025

When handled correctly, direct mail marketing is a tried and tested method that can yield big results. However, a key part of running any successful campaign is creating a realistic […]

Direct Mail 59

Direct Mail Marketers Marketing 59

DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery.

Direct Mail 52

Direct Mail Email Marketing Customer Marketers 52

DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 64

Direct Mail User-Generated Analytics Advertising 64

DirectMail2.0

APRIL 24, 2024

Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

Direct Mail 52

Direct Mail Transform Advertisers Advertising 52

DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

Direct Mail 52

Direct Mail Communications Promotion Marketing Strategy 52

Whos Mailing What

OCTOBER 31, 2024

We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection” for Who’s Mailing What! Each week, our amazing virtual contributors submit mail pieces from […]

Direct Mail 59

Direct Mail Branding 59

Adobe Experience Cloud Blog

MARCH 19, 2020

Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. .

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

Direct Mail 52

Direct Mail Marketers Marketing 52

Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

Direct Mail 52

Direct Mail Marketers Marketing 52

Martech

AUGUST 27, 2024

Direct mail. Martech providers Many tools can help drive customer experience, such as: Multi-channel messaging tools. Ad platforms. Site personalization. App personalization. CTV targeting. Providers offer AI tools that leverage the data your brand shares with them and the data each provider collects.

Transform 125

Transform User-Generated Direct Mail Retail 125

Whos Mailing What

JULY 25, 2024

Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age. In these circumstances, businesses must have the proper methods to navigate the shifting landscape […]

Direct Mail 98

Direct Mail Customer Marketers Marketing 98

DirectMail2.0

JANUARY 8, 2025

For businesses looking to elevate their direct mail strategies in 2025, these USPS incentives offer an excellent opportunity to innovate and save. Whether youre integrating technology, adding tactile elements, or embracing sustainability, these programs make direct mail more impactful than ever.

Promotion 59

Promotion Direct Mail Advertising Advertisers 59

Whos Mailing What

MAY 6, 2024

In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.

Direct Mail 52

Direct Mail 52

Whos Mailing What

MAY 6, 2024

In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.

Direct Mail 52

Direct Mail 52

DirectMail2.0

JULY 24, 2024

we are committed to building new technologies that add value for our clients and staying apprised of industry trends in the marketing and direct mail space. The journey towards a more private yet economically viable internet is far from over, and all eyes will be on Google as it navigates this challenging path. At DirectMail2.0,

Direct Mail 105

Direct Mail Advertising Advertisers New Technology 105

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. The platform integrated data-driven design and messaging with precise timing to enhance omnichannel marketing campaigns.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114