DirectMail2.0

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Von Restorff Effect in Direct Mail Marketing

DirectMail2.0

Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. Let’s dive into what this means and how it can be a game-changer for your direct mail marketing. Interactive Elements Direct mail is tangible.

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5 Steps for the Most Effective Direct Mail Campaigns

DirectMail2.0

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

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How Informed Delivery Improves Direct Mail

DirectMail2.0

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery.

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Papyrus to Pixels: History of Direct Mail Marketing

DirectMail2.0

Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

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Chartres 1194: Birth of Direct Mail Fundraising

DirectMail2.0

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

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Demystifying Direct Mail Attribution: Track & Report Results, for Real!

DirectMail2.0

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,

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DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What

DirectMail2.0

is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. The acquisition of Who’s Mailing What!