Whos Mailing What

OCTOBER 31, 2024

We’re thrilled to share that we’re beginning to build a brand new “Direct Mail Inspo Collection” for Who’s Mailing What! Each week, our amazing virtual contributors submit mail pieces from […]

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DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery.

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Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

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Martech

FEBRUARY 1, 2024

But the pandemic ushered in an era of remote work, which created challenges for businesses looking to connect with dispersed customers and prospects via mail. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic. Other players in the space include Reachdesk and Postal. Why we care. Get MarTech!

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DirectMail2.0

APRIL 24, 2024

Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

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DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

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Neil Patel

DECEMBER 3, 2020

In an increasingly digital world, direct mail seems old and boring. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. Here are 13 reasons why direct mail still isn’t dead. Of course not.

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DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,

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Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

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Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

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DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

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Whos Mailing What

AUGUST 13, 2024

In this episode, we talked with Profit 911 about how the company makes direct mail useful for its small business clients.

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Whos Mailing What

MAY 6, 2024

In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.

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Whos Mailing What

MAY 6, 2024

In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.

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DirectMail2.0

MAY 7, 2024

is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. The acquisition of Who’s Mailing What!

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Whos Mailing What

APRIL 15, 2024

In this episode, we talked with locr about how they work with marketers by using geodata to create relevant personalized maps and geo-information services for direct mail and print campaigns.

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Whos Mailing What

APRIL 15, 2024

In this episode, we talked with locr about how they work with marketers by using geodata to create relevant personalized maps and geo-information services for direct mail and print campaigns.

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Whos Mailing What

AUGUST 24, 2023

Direct mail is a popular channel for marketing medical insurance plans. Let’s look at some best practices used to market parts C and D through direct mail.

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Direct Mail Marketers Marketing 52

Whos Mailing What

AUGUST 24, 2023

Direct mail is a popular channel for marketing medical insurance plans. Let’s look at some best practices used to market parts C and D through direct mail.

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Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. Let’s take a close look! grateful patients? Previous donation amount(s).

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Whos Mailing What

JANUARY 30, 2024

In this article, we collected 15 best practices for consumer services direct mail, all accompanied by examples from our database.

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Whos Mailing What

JANUARY 30, 2024

In this article, we collected 15 best practices for consumer services direct mail, all accompanied by examples from our database.

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Whos Mailing What

NOVEMBER 15, 2023

In this article, we collected 13 best practices for senior living direct mail, all accompanied by examples from Who’s Mailing What! database.

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Whos Mailing What

NOVEMBER 15, 2023

In this article, we collected 13 best practices for senior living direct mail, all accompanied by examples from Who’s Mailing What! database.

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Whos Mailing What

DECEMBER 20, 2023

We've collected 12 trends that represent a good cross-section of what’s going on in the direct mail marketplace.

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Whos Mailing What

DECEMBER 20, 2023

We've collected 12 trends that represent a good cross-section of what’s going on in the direct mail marketplace.

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Whos Mailing What

MAY 26, 2022

Here’re five key insights about political direct mail and how you can use them to improve your mail and drive citizens to participate in our democracy.

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Whos Mailing What

MAY 26, 2022

Here’re five key insights about political direct mail and how you can use them to improve your mail and drive citizens to participate in our democracy.

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Whos Mailing What

DECEMBER 8, 2023

In this episode, we talked with Kenmore Envelope about embellishments the company incorporates in its high-end direct mail campaigns for a variety of commercial and non-profit clients.

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Direct Mail Non-Profit 52

Whos Mailing What

DECEMBER 8, 2023

In this episode, we talked with Kenmore Envelope about embellishments the company incorporates in its high-end direct mail campaigns for a variety of commercial and non-profit clients.

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Direct Mail Non-Profit 52

Whos Mailing What

DECEMBER 28, 2022

We interviewed direct mail experts from a variety of companies and collected their thoughts on what the world of direct mail marketing will be like in 2023.

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Direct Mail Marketers Marketing 52

Whos Mailing What

DECEMBER 28, 2022

We interviewed direct mail experts from a variety of companies and collected their thoughts on what the world of direct mail marketing will be like in 2023.

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Vertical Response

MAY 9, 2022

In today’s technology-driven world , there’s a big debate for marketing experts on email vs mail. Read on for the explanation between email marketing and direct mail marketing and the things to consider with each option. What Is Direct Mail Marketing? Benefits of Direct Mail Marketing.

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Whos Mailing What

SEPTEMBER 27, 2023

This article will discuss the best practices for creating a successful new mover’s direct mail campaign and show some good examples.

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