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Are you looking to maximize the impact of your directmail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your directmail results. Paul Bobnak, DirectMail Evangelist & Content Creator at Who’s Mailing What!
DirectMail 2.0 specializes in 0:26 directmail digital integration and the utilization of Technology that increase DirectMail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for DirectMail 2.0
They want to learn how they can grow their print business with their product, and further their education with our technology stack. our sole purpose here in this organization is to make directmail the most effective form of marketing by integrating it with cutting-edge technology. 0:04:47] DC: Yes, it’s amazing.
It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use directmarketing to continue the conversation.
Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly directmail is still in the mix and is very effective. Our audience still gets the newspaper and still goes out and gets that mail and responds to it. And I think that we're gonna maybe see a resurgence of directmail because of that.
Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, directmarketing and paid advertising. Let’s get started!
In this new interview series, Payton chats with industry leaders in printing and mailing to uncover trends, challenges, and opportunities shaping the future of directmailmarketing. Episode 1 features Christiana Trenum of Planet DirectMail in Manassas, Virginia.
Without a tempting offer, a directmarketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. Instead, you’re asking them to buy a specific product.
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