Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In fact, d irect mail is coming back into vogue , with 70% of Americans saying that snail mail is more personal than the internet, according to the Direct Marketing Association. Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Adobe Experience Cloud Blog

JULY 15, 2009

from our direct mail campaigns. Because B2B markets tend to be of such limited size with relatively high revenue per account, the payback from nurturing leads over time is enormous. Do direct marketing, go to trade shows, make cold calls, and you wind up with leads. It's what you do with them that counts.

Thought Leadership 54

Thought Leadership B2C Direct Mail Marketing 54

Adobe Experience Cloud Blog

JUNE 27, 2016

Just like sharks, marketers employing an account-based marketing approach use different signals to identify their targets and directly market to them. In ABM, since the focus is on a specific set of accounts, marketing efforts are outbound and personalized, tailoring specific content to those targets.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. That makes email marketing a pretty exciting space.

Email Marketing 96

Email Marketing Direct Mail Thought Leadership Marketing 96