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A great example is that most millennials communicate using mobile, while retirees prefer to use email or directmail. The key is to remember who’s ultimately receiving your marketing messages on the other side of that computer, mobile device, or directmail: individuals.
Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. That could be anything from a one-time welcome discount, a free gift, access to useful tools for those in your industry , or more content such as gated ebooks.
online course, ebook, software), so you naturally want others to believe in it, too. Whether you’re selling via email, directmail, or social selling, highlight the benefits as well as the features of your product. These days, most of us are selling to a new generation of customers: the millennials.
While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Gated content (ebook, guides, reports, and whitepapers) is the most common catalyst for lead generation. Seek out synergistic media appearances.
For example: If you target Gen Z or millennials, meet them where they spend their time. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. But personalize your offers.
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