Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

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Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Send an email or direct mail invitation, allowing attendees to plan. There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. Go Beyond Email Invitations. You want to get back to the hot leads first so you don’t lose the opportunity. Make It Easy.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You can do this with discounts, prize draws, ebooks, and webinars. Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail. Anything that delivers something of value up front.

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Direct Mail Real Estate Entertainment User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. For many years marketers were limited to direct mail and events for lead generation.

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Thought Leadership Direct Mail PR eBook 48

Adobe Experience Cloud Blog

APRIL 14, 2016

A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail. The key is to remember who’s ultimately receiving your marketing messages on the other side of that computer, mobile device, or direct mail: individuals. Share your thoughts in the comments below.

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Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

JULY 18, 2016

For example, if you’re targeting accounts in a specific industry, you can repurpose a more general ebook and add in more examples and case studies from other companies in the same space. For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not.

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Adobe Experience Cloud Blog

AUGUST 27, 2018

Which of your ebooks would engage someone in the healthcare industry? Direct mail. The post 5 Steps to Creating Personalized Content Experiences for ABM appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What blog posts have you written that CMOs would care about?

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Direct Mail Thought Leadership B2C eBook 98

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert.

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Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

DECEMBER 10, 2015

I don’t know about you, but I got a TON of direct mail ads, emails (ranging from fun, to sassy, to direct), and targeted digital ads in the lead up to and during Cyber Week. Check out our ebook, 8 Steps To Creating An Effective Holiday Marketing Campaign. And you know what? They worked.

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Shoppers Thought Leadership Retail Direct Mail 91

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. It’s like an all-you-can-learn buffet for hungry business Ninjas!

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Marketing Strategy Whitepaper Marketers Marketing 52

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing.

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Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail. Paid advertising, cold calling, direct mail: Paid and earned channels.

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Outbound Marketing Inbound Marketing Direct Mail eBook 52