Adobe Experience Cloud Blog

OCTOBER 23, 2017

What do you expect from your marketing campaign? Identifying your key performance indicators and measurable metrics is essential. Whether looking at direct mail , social media, or email marketing, there is significant planning required. What do you need to communicate?

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Lusha

DECEMBER 9, 2024

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. This level of personalization can set you apart from competitors and create a stronger connection with key decision-makers.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Direct business impact.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. For instance, maybe you wish to increase online sales.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Adobe Experience Cloud Blog

APRIL 14, 2016

One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. Marketing efforts are not designed to meet key business objectives. Don’t let these marketing automation fails happen to you.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Customers.ai

DECEMBER 4, 2023

However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift. The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers.

Outbound Marketing 87

Outbound Marketing Direct Mail Inbound Marketing Marketing 87