Direct Mail Email Marketing Law 
Adobe Experience Cloud Blog
SEPTEMBER 17, 2013
Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. Email Subscription Centers. By law, you need to allow subscribers to opt-out. What tactics have you used to maintain your email list and maximize engagement?
Litmus
MARCH 22, 2019
Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.
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Hubspot Marketing
OCTOBER 7, 2022
In the early days of drip marketing, paper mail and flyers were mailed to recipients on a marketing list or after they made initial contact with the business. Of course, as marketing adapted to the digital age, drip marketing in the form of social media and email marketing became more popular.
Hubspot Marketing
MAY 26, 2021
When it comes to email marketing, there's no denying how powerful this channel can be. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. Direct mail is another medium that still works wonders (as long as you consider your local and state laws).
Litmus
MARCH 18, 2021
As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. The benefits of email preference centers.
Martech
NOVEMBER 3, 2022
What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Overview: 5 insights from brand unsubscribe journeys.
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