Use Insider

NOVEMBER 13, 2024

These personalization capabilities make your emails as relevant as possible to each recipient, ensuring high open rates, more conversions, and a better ROI on your email marketing spend. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Instead, businesses need to invest in a fully agile marketing mix incorporating “difference-making” automation technology and insight-driven communication channels.

Marketing Mix 66

Marketing Mix Direct Mail CMO Marketing Automation Platform 66

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

DECEMBER 18, 2008

For many years marketers were limited to direct mail and events for lead generation. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Neil Patel

NOVEMBER 10, 2020

Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail.

Direct Mail 145

Direct Mail Entertainment Email Marketing Communications 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform Manufacturing CRM B2C 117

Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52