Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Add a quote or line of a testimonial to your email marketing. Spending power is one reason.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

SEPTEMBER 24, 2019

When trying to choose between traditional and digital marketing, why not look at both? What is Traditional Marketing? Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. What is Digital Marketing?

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketers 111

Adobe Experience Cloud Blog

APRIL 14, 2016

One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. This cross-channel approach is known by some as opti-channel marketing, in which you use the optimum channel your buyer prefers.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Neil Patel

APRIL 20, 2021

Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. Whether you’re selling via email, direct mail, or social selling, highlight the benefits as well as the features of your product. But guess what?

Millennials 137

Millennials Education User-Generated Advertisers 137

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89