CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. Even the best direct mail piece still takes a few days to arrive. Finally, marketers can justify where, how, and why they are spending their money.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Lusha

NOVEMBER 11, 2024

Launch targeted campaigns: Easily import leads found by Lusha into your email marketing or sales engagement platforms for focused outreach. Key Parts of Inbound Sales Content Marketing: This means creating and sharing useful, informative content that addresses your target audience’s problems and interests.

CRM 52

CRM Whitepaper User-Generated Non-Profit 52

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Inbound Marketing for Non-Marketers.

Outbound Marketing 65

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 65

Duct Tape Marketing

MAY 19, 2011

When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). Requiring an email address (and other personal information) prior to your buyers being permitted to download content.

Whitepaper 53

Whitepaper Direct Mail eBook PR 53

CXL

JUNE 2, 2022

Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. ABM teams then began curating content and tagging it by use case, industry, and persona.

Customer 82

Customer Direct Mail Marketing Marketers 82

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Duct Tape Marketing

JUNE 29, 2017

All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. Any modern email marketing service can deliver them automatically. Your email marketing software is ultimately a sales tool — so use it that way. Create a lead magnet.

Whitepaper 72

Whitepaper Education Manufacturing eBook 72

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Marketing trends : Marketers focused primarily on brand building and awareness. Direct mail and cold calling made up the majority of targeted interactions, and marketers passed all new leads to Sales for follow-up. Before Social Media (2 to 10 years ago).

Social Media Marketing 96

Social Media Marketing Branding PR Direct Mail 96

Exposure Ninja

SEPTEMBER 18, 2023

You don’t need to learn them all right away, but understanding some of the main ones will help you with your marketing learning and help you understand this guide more easily. Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. What’s Next?

PR 52

PR Copywriting Marketing Marketers 52

Duct Tape Marketing

OCTOBER 17, 2018

I actually had a client who … they had terrible sales and marketing collaboration and the head of marketing said that it could take two weeks for sales to respond to an actual inquiry, not just someone downloading a white paper but someone contacting the company and saying, “Hey, we want to talk about your product, possibly buying it.”

Non-Profit 58

Non-Profit Direct Mail Marketing Marketers 58

Marketing Insider Group

MAY 8, 2023

Image Source: Invesp Inbound Marketing Remember, the goal of inbound marketing is to attract potential customers with valuable information that addresses their specific needs and interests, ultimately nurturing your brand’s relationship with them. Outbound marketing is usually delivered to a wider audience with hope to spark interest.

Inbound Marketing 107

Inbound Marketing Outbound Marketing Whitepaper eBook 107

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

Lusha

JUNE 11, 2024

Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52

Backlinko

MAY 14, 2024

Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Email Marketing Email marketing is a powerful way to nurture leads, build customer loyalty, and drive sales. And provide the best ROI.

PR 102

PR Customer loyalty User-Generated SEO 102