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The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in eventmarketing. Directmail campaign.
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Important Marketing Terms Along the way, and within this guide, you’ll learn many marketing terms that you’ll need to commit to memory, including: Marketing channel — what you use to get your message out, for example, directmailing, socialmedia, or email. What’s Next?
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In the early days of my career, the marketing opportunities were straight-forward. There were three network television channels, industry publications, directmail, local media, and trade shows. Today, the media landscape is fragmented into thousands of ever-evolving groups and subgroups. That was about it.
Get Weekly Marketing Tips Join 20,000+ marketersMarketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more. Another way is through socialmedia.
Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. It often involves sending a marketing message to a large number of people. This includes TV ads, directmail, events, paid social ads, newspaper ads and more.
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