Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. In other words, consumers are tired of the “interrupting megaphone.”

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

FEBRUARY 20, 2019

Think white paper, think infographic—think the many assets that form a solid content foundation. These assets are necessary and do a ton of heavy lifting in an account-based marketing program—but they often need extra support to keep campaigns engaging enough for the target audience. Step Four: Provide Personalized Follow-Ups.

Whitepaper 49

Whitepaper Direct Mail Traditional Marketing Event Marketing 49

Neil Patel

JULY 28, 2021

Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound. Inbound marketing , on the other hand, is when your customer initiates a conversation with you.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Lusha

APRIL 18, 2021

Here are the steps Genesys took: Hosted a series of marketing and sales workshops to flesh out profiles for 5 key executives, and establish their preferred tone of voice, communication style, and conversation starters. Wrote viral thought-leadership content which was distributed through email, direct mail, and social media by sales teams.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52