Inbound vs. Outbound Marketing: Ultimate Guide to Strategies, Examples, & Choosing the Best Fit
Lusha
JUNE 11, 2024
Outbound marketing: the direct approach Outbound marketing, on the other hand, is more proactive. It involves reaching out to potential customers directly through various channels such as advertising, cold calling , email blasts, and direct mail. Promotional, persuasive: Aims to convince potential customers to buy.
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