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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This comprehensive report explores omnichannel marketing, highlighting key trends, data-driven insights, and the strategies that are driving success.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Direct business impact. add to cart).

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The Ultimate Guide to Event Marketing

Hubspot Marketing

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. email, social media, direct mail, phone calls, print ads, and paid ads) to reach the maximum amount of people. Did your attendees share content that engaged non-attendees?

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The Ultimate Guide to Marketing Campaigns

Hubspot Marketing

If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. First, I’d define my key performance indicators (KPIs) for each medium, which may look like: Instagram engagements (likes and comments) and profile tags.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

While remaining profitable. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. This includes promoting your business through the following channels: Print Radio Billboards Direct mail Events Business cards Flyers Networking One effective strategy?

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