DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Martech

AUGUST 26, 2024

I recall IBM in the 1990s with the “hybrid” program for selling huge mainframes by breaking the sales process into its component parts, and assigning various parts to cheaper channels, like inside sales, direct mail catalogs, and channel partners. Marketers have plenty of tools and skills to help account managers achieve their goals.

eCommerce 131

eCommerce Direct Mail B2C Marketing 131

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. Direct mail campaign.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail 68

Direct Mail CRM Management Customer 68

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi

Non-Profit 110

Non-Profit Direct Mail eCommerce User-Generated 110

Martech

AUGUST 27, 2024

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. Direct mail. The problem becomes more complex when we look at our clients’ stacks. Ad platforms. Site personalization.

Transform 120

Transform User-Generated Direct Mail Retail 120

DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 64

Direct Mail User-Generated Analytics Advertising 64

Vertical Response

MAY 9, 2022

As a business manager or owner, you know how many challenges you face each day. It can seem like an endless cycle of things to handle, manage, and navigate. . In today’s technology-driven world , there’s a big debate for marketing experts on email vs mail. What Is Direct Mail Marketing?

Direct Mail 64

Direct Mail Email Marketing Marketing Marketers 64

Adobe Experience Cloud Blog

APRIL 10, 2011

Direct mail? The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. Read below for an overview and some quick tips. Is it live events?

Management 101

Management Direct Mail Place Marketing 101

Whos Mailing What

DECEMBER 9, 2021

In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We’ve discussed the importance of color in direct mail marketing, the most effective personalization types, and opportunities to grow mail.

Direct Mail 52

Direct Mail Management Marketing Marketers 52

Whos Mailing What

DECEMBER 9, 2021

In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We’ve discussed the importance of color in direct mail marketing, the most effective personalization types, and opportunities to grow mail.

Direct Mail 52

Direct Mail Management Marketing Marketers 52

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

through SMS text, email, and even direct mail). Audience Management. But now with strong APIs, pre-connected campaign-to-audience functionality, and intuitive interfaces, a sophisticated platform allows the marketing team to execute their audience strategy from a centrally managed and completely connected hub.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

MAY 2, 2017

Connect Email and Direct Mail. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. An example of this in action is when a gym chain uses alerts to let branch managers prioritize calls to local individuals who have not accessed the gym in a few months.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

DirectMail2.0

MARCH 7, 2025

Her exceptional ability to organize, coordinate, and manage critical business operations has made her an invaluable asset. remains at the forefront of direct mail marketing integration. Who’s Mailing What!, Candice Filios Chief Administrative Officer (CAO) Candice has been the glue that keeps DirectMail2.0

Direct Mail 59

Direct Mail Promotion Management Marketing 59

Hubspot Marketing

OCTOBER 7, 2022

The three most common mediums are email, social media, and direct mail. Direct Mail Drip Marketing. Direct mail has long been used in drip marketing efforts, and has seen many updates over the years in the form of software and digital printing. Here's what you need to know. How does drip marketing work?

Direct Mail 129

Direct Mail Law Marketing Marketers 129

Martech

FEBRUARY 27, 2025

Helium 10 launched Helium 10 Ads, an AI-driven tool for managing Amazon ad campaigns. Its AI agent, Penny, analyzes a businesss value proposition and customer base to generate targeted direct mail campaigns. The system automatically creates, prints and sends mail through USPS and Canada Post with minimal manual intervention.

Direct Mail 74

Direct Mail User-Generated CRM Advertising 74

Hubspot Marketing

AUGUST 20, 2019

The IRS doesn’t enforce specific structural policies, but it highly encourages certain management and operational practices so organizations can better “obey the tax laws, safeguard charitable assets, and serve charitable interests”. Direct mail is a tried-and-true fundraising tactic. managing and analyzing the funds received.

Direct Mail 144

Direct Mail Non-Profit Law Food 144

Adobe Experience Cloud Blog

MARCH 25, 2010

Even when reps get a steady flow of highly qualified leads, there’s still a lot to be done to turn qualified interest into revenue, ranging from building ROI cases and positioning versus competitors to negotiating discounts and managing contracts. Predictable Revenue (Excerpted from the new book “Build a Sales Machine”).

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Marketing Insider Group

MAY 30, 2023

For instance, if you have only managed to increase email lead generation by 15% by the end of the month, you may need to extend the deadline to make the goal realistic and achievable. Invest In Marketing Software Chances are your small business already uses software to complete transactions, manage finances, and store customer data.

Direct Mail 139

Direct Mail Finance Marketing Marketers 139

Hubspot Marketing

JULY 28, 2022

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021. 9 Trends We're Watching in the Coming Months. Return of Retro.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Vertical Response

JANUARY 31, 2025

This section identifies common obstacles such as tracking issues and data management, providing insights on how to overcome them. Data Management and Integration Managing and integrating data from various sources can complicate ROI measurement. What is the ROI on direct mail marketing?

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

SMEI

MARCH 10, 2022

Download the Definitive Guide for Marketing Managers. Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more. Use a project management tool to keep your marketing efforts organized. Free Marketing Guide.

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Martech

NOVEMBER 30, 2021

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. If we continue, those can get mailed this week. If we stop to do the presentation, those won’t get done. Not now” or “No.”

Direct Mail 113

Direct Mail Finance Price Marketing 113

Adobe Experience Cloud Blog

NOVEMBER 2, 2016

Marketing automation is perfect for this, and a sophisticated platform should have capabilities for account targeting and management, personalizing cross-channel engagement, and revenue-based account analytics in the same platform as your other cross-channel marketing campaigns. The right framework will help you evaluate your digital needs.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 8, 2017

Identify and manage high-value target accounts. Once you’ve identified your target accounts and have a management system in place, it’s time to get marketing! For example, at Marketo, we’ve been running a multi-channel direct mail program for target accounts that have not connected with our sales team.

Direct Mail 131

Direct Mail Thought Leadership Energy Market Segmentation 131

Adobe Experience Cloud Blog

JUNE 24, 2015

Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Whether you’re sending out an email, a piece of direct mail, or someone is visiting your web site, your message will only reach its intended recipient if you know the identity of that party.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” Pro Tip All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot's tool , shared document, or project management tool.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Duct Tape Marketing

OCTOBER 13, 2020

In this episode of the Duct Tape Marketing Podcast , I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print. South City Print was a part of the Certified Marketing Manager Program powered by Duct Tape Marketing and joined the podcast to share what they learned. Like this show?

Direct Mail 99

Direct Mail PR Marketing Marketers 99

Martech

JULY 30, 2021

According to the ITSMA and ABM Leadership Alliance report,investing in an ABM platform was one of the highest priorities for 2021, along with “attribution and reporting,” “intent,” “direct mail,” “content syndication,” “third party data” and “events.” Still, challenges remain.

Direct Mail 112

Direct Mail Inbound Marketing Marketing Marketers 112

Martech

JULY 27, 2023

The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company.

Direct Mail 98

Direct Mail Retail eCommerce Management 98

Adobe Experience Cloud Blog

JANUARY 7, 2020

There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. The largest and most important one in terms of the impact the business is direct mail and we use Alyce for most of our direct mail.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketing 96

Adobe Experience Cloud Blog

AUGUST 21, 2012

Funnel math and revenue performance management. It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. And for revenue performance management , I recommend reading up on best practices from Marketo and others whose business focuses on revenue-centric marketing.

New Markets 125

New Markets Inbound Marketing Direct Mail Customer loyalty 125

Set Up

APRIL 19, 2022

” — Michelle Rainbow | VP, Media + Campaign Management | Response Media. When I started with Response Media, I became even more enamored by the industry as I was able to use my creative problem solving and analytical skills to develop audience targeting strategies as we planned direct mail campaigns.

Direct Mail 98

Direct Mail Thought Leadership Shoppers Food 98

Unbounce

APRIL 23, 2019

Send Attention-Grabbing Direct Mail. Send Attention-Grabbing Direct Mail. Direct mail might seem like an old school marketing tactic, but that’s exactly what makes it so darned interesting for lead generation. heroconf this is one of the coolest pieces of direct mail I've ever received!

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail. They used humor to get their attention, not just another boring print ad. Asks a relevant, persona-driven question.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Martech

JUNE 3, 2022

Teams should look into whether accounts are clicking on your ads, registering for your events or your webinars, signing up for the direct mail, and other straightforward measurements, but also less obvious engagement metrics. These include activity time, churn rate, customer satisfaction, customer lifetime value (CLV), and more.

Direct Mail 116

Direct Mail Customer Acquisition Marketing Marketers 116