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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. BTL marketing campaigns survive on nitty-gritty details. And where do you begin?

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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” One-Page Marketing Plan Template As demonstrated above, a marketing plan can be a long document. Target Market Outline your target audience(s) that your efforts will reach.

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9 Elements for a Successful Marketing Program Mix

Adobe Experience Cloud Blog

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

Send Attention-Grabbing Direct Mail. Find out how you can use these targeted offers to drive more conversions. Send Attention-Grabbing Direct Mail. Direct mail might seem like an old school marketing tactic, but that’s exactly what makes it so darned interesting for lead generation.

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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? While a special targeted marketing promotion isn’t needed, it does need to be marketed.