Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Hubspot Marketing

SEPTEMBER 9, 2024

Do Direct Mail (But Do It Properly) 9. Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. Don’t worry, that’s why you’re going to send three pieces of mail staggered.

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

Use Insider

DECEMBER 16, 2023

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey Food 103

Duct Tape Marketing

JUNE 29, 2017

When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. This is great for building relationships and will serve as invaluable market research. The follow-up is where you will win consulting projects.

Whitepaper 74

Whitepaper Education Manufacturing eBook 74