Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Martech

SEPTEMBER 23, 2024

Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. The internet has not killed direct mail. It’s worth considering whether positive attitudes to mail in general extend to direct mail marketing.

Gen Z 119

Gen Z Direct Mail Shipping CRM 119

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Featured Speakers: Brad Kugler, CEO of DirectMail2.0 & Who’s Mailing What!

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!, John Miglautsch, Founder of Miglautsch Marketing Inc.

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

Martech

DECEMBER 26, 2024

The main message for marketers is to bring everything together. Instead, marketers should continue to diversify across multiple digital and physical touchpoints, and support a range of delivery methods. The key to customer success will be maintaining a strategy for covering all bases. Dont expect a sea change in what customers expect.

Customer 125

Customer Direct Mail Transform Health 125

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Direct mail: Direct mail is so far out, that it’s in again. “And 88% of millennials are excited to see any type of mail or package.

Direct Mail 117

Direct Mail Gen Z Whitepaper Customer 117

Marketing Insider Group

NOVEMBER 6, 2018

Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits. The post 10 Ways Email and Direct Mail Marketing Can Complement One Another appeared first on Marketing Insider Group.

Direct Mail 110

Direct Mail Marketers Marketing Marketing Plan 110

Whos Mailing What

MARCH 20, 2025

When handled correctly, direct mail marketing is a tried and tested method that can yield big results. However, a key part of running any successful campaign is creating a realistic […]

Direct Mail 102

Direct Mail Marketers Marketing 102

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic.

Direct Mail 113

Direct Mail Customer Marketers Marketing 113

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail 84

Direct Mail CRM Management Customer 84

Marketing Insider Group

DECEMBER 13, 2022

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. Here are some pieces of information to include for personalizing direct mail: First and last name.

Direct Mail 87

Direct Mail Copywriting Marketers Marketing 87

DirectMail2.0

OCTOBER 11, 2024

In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns. For marketers, understanding this bias can be incredibly effective when designing direct mail campaigns. What is Implicit Egotism?

Direct Mail 59

Direct Mail Product Branding Place 59

DirectMail2.0

AUGUST 7, 2024

Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results.” Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Aspiration Marketing

JANUARY 17, 2023

There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.

Telemarketing 246

Telemarketing Advertising Advertisers Outbound Marketing 246

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

Transform 127

Transform User-Generated Direct Mail Retail 127

Whos Mailing What

MARCH 3, 2025

In marketing, perception is everything. One of the most powerful psychological principles that marketers can […] The way customers perceive your brand influences their decision-making, often beyond just logic and facts.

Direct Mail 87

Direct Mail Marketers Marketing Branding 87

DirectMail2.0

JUNE 3, 2024

the Tampa Bay area-based omnichannel marketing firm, is pleased to announce it has partnered with Flowcode to natively integrate Flowcode’s QR code generation, customization and real-time reporting into the DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 64

Direct Mail User-Generated Analytics Advertisers 64

Whos Mailing What

JULY 25, 2024

Technology has significantly influenced how organizations do their marketing strategies in today’s rapidly advancing digital age. In these circumstances, businesses must have the proper methods to navigate the shifting landscape […]

Direct Mail 98

Direct Mail Customer Marketers Marketing 98

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. These rudimentary methods laid the groundwork for the future of direct marketing.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Adobe Experience Cloud Blog

MARCH 19, 2020

Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. .

Direct Mail 164

Direct Mail eBook Thought Leadership CRM 164

Martech

JANUARY 16, 2025

Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. billion on marketing. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery.

Direct Mail 52

Direct Mail Email Marketing Customer Marketers 52

DirectMail2.0

JULY 24, 2024

This, in turn, could force them to rely more heavily on Google’s own user databases, potentially consolidating Google’s power in the digital advertising market. we are committed to building new technologies that add value for our clients and staying apprised of industry trends in the marketing and direct mail space.

Direct Mail 105

Direct Mail Advertising Advertisers New Technology 105

DirectMail2.0

JANUARY 8, 2025

The discount is applied to eligible First-Class Mail and USPS Marketing Mail letters, cards, and flats. Participants receive a discount for sending follow-up mailings that complement or build upon (but do not duplicate) the initial mailing. Eligible mail pieces include USPS Marketing Mail letters and flats.

Promotion 59

Promotion Direct Mail Advertisers Advertising 59

DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. The brilliance of Bishop Regnault’s approach lay in its directness and personalization—a hallmark of effective direct mail marketing even by today’s standards.

Direct Mail 52

Direct Mail Communications Promotion Marketing Strategy 52

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Here are the key components: 1.

Direct Mail 141

Direct Mail Marketers Marketing User-Generated 141

Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

Direct Mail 52

Direct Mail Marketers Marketing 52

Whos Mailing What

MAY 28, 2024

It’s been said that the only constant is change, and despite the conventional wisdom, it is certainly true in the world of direct mail marketing. By now, you’ve probably seen […]

Direct Mail 52

Direct Mail Marketers Marketing 52

Adobe Experience Cloud Blog

MAY 2, 2017

The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.” Connect Email and Direct Mail. We would love to hear them!

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Hubspot Marketing

OCTOBER 7, 2022

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. But what is drip marketing, and how can it benefit your business? How does drip marketing work?

Direct Mail 129

Direct Mail Law Marketers Marketing 129

Customers.ai

DECEMBER 19, 2024

Not only are we outpacing the competition, but we can confidently say were now offering the most accurate visitor ID tool on the market. From revamping customer journeys to pioneering tools that connect the dots like never before, this year has been all about giving marketers the data they need to drive success. Happy holidays indeed.

Shoppers 85

Shoppers Direct Mail Customer Journey eCommerce 85

DirectMail2.0

MAY 7, 2024

May 7, 2024 — Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! The acquisition of Who’s Mailing What! We’re currently building an AI and machine learning direct mail database, DM20.ai,

Direct Mail 52

Direct Mail Real Estate Finance Copywriting 52