Adobe Experience Cloud Blog

FEBRUARY 3, 2017

Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. Many consumer marketers have rightly sought out e-commerce platforms to drive revenue, without recognizing that their brand must first establish enough consideration collateral to support a purchase decision.

Thought Leadership 120

Thought Leadership Direct Mail Marketing Marketers 120

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy 98

Marketing Strategy Logistics Direct Mail Marketing 98

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Target for A/B testing and personalization. Marketo Engage for marketing automation. Adobe Experience Manager for digital asset management.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 82

Transform eCommerce Retail Entertainment 82

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Adobe Experience Cloud Blog

AUGUST 27, 2018

Until recently, this high level of personalization has existed almost exclusively in the B2C world, and it’s really only been within the past couple of years that personalization in the form of account-based marketing (ABM) has blown up for B2B marketers. Direct mail. Identify Who You Want to Target.

Direct Mail 98

Direct Mail Thought Leadership B2C eBook 98

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 82

Customer Direct Mail Marketing Marketers 82

verse.ai

JANUARY 22, 2025

Omnichannel marketing is all about satisfying customer expectations and streamlining the experience across all channels. Rather than just being present and engaging on multiple channels, omnichannel marketing requires thoughtful cohesion, integration, and personalization that carries throughout the entire customer journey.

Customer Journey 59

Customer Journey B2C Marketing Marketers 59

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. Understanding Website Visitor Data At the core of any successful marketing strategy is a deep understanding of our audience. The good news is, there’s no need for panic.

CRM 72

CRM Direct Mail Outbound Marketing Whitepaper 72

Set Up

MAY 24, 2022

It’s been a hot second since our last in-person marketing event (February 2020 to be exact), but we made a plan to finally see our Set up community in person, and saw it through to success! Without a paid media budget, they successfully launched the campaign with the help of user generated content and influencer marketing.

Direct Mail 52

Direct Mail Thought Leadership User-Generated Influencer Marketing 52

Customers.ai

OCTOBER 24, 2024

From our new direct mail capabilities to enhanced Klaviyo revenue reporting to our massively awesome Google Ads integration , it’s been non-stop. For anyone who has been doing marketing for a while, you might remember when Google used to give us visitor demographics. Personalized marketing = happy customers.

Gen Z 77

Gen Z eCommerce Analytics Direct Mail 77

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

Transform 59

Transform B2C Food Direct Mail 59

Customers.ai

OCTOBER 15, 2024

As we head toward 2025, we want to look at what visitor tracking is and what marketers need to know to be successful. Today’s visitor tracking tools can go even further, offering insights like identifying anonymous visitors, tracking the customer journey across channels, enabling personalized marketing, and so much more.

Shipping 59

Shipping User-Generated Analytics eCommerce 59

Customers.ai

OCTOBER 15, 2024

As we head toward 2025, we want to look at what visitor tracking is and what marketers need to know to be successful. Today’s visitor tracking tools can go even further, offering insights like identifying anonymous visitors, tracking the customer journey across channels, enabling personalized marketing, and so much more.

Shipping 52

Shipping User-Generated Analytics eCommerce 52

Lusha

APRIL 18, 2021

If you’re trying to get an ABM program off the ground, you might want to reevaluate your account-based marketing tactics. . Then, read about three inspirational account-based marketing examples from teams who added millions to their pipeline using the exact same tactics! What is account-based marketing (ABM)?

Whitepaper 52

Whitepaper CRM Marketing Marketers 52

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 108

Transform Branding Telemarketing Direct Mail 108

Search Engine Land

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 74

Transform Branding Telemarketing Direct Mail 74